Posts Tagged ‘business’
Small Business Marketing With Facebook Search
If you want to improve your small business marketing, there’s just no way you can ignore social media any longer. And if you’re not sure how to get started integrating social media into your small business marketing plan, I suggest heading over to Facebook.
Small Business Marketing with Facebook SearchFacebook (FB) is so much more than a “chat session” as one of my clients recently described it. Facebook marketing has become an excellent tool for getting your content in front of millions of web surfers and for driving traffic to your website.
In fact, according to comScore’s recent data, there were 621 million Facebook search queries preformed in June 2010. That’s a 63% increase from the number of FB search queries performed in January 2010, and it’s almost half the searches performed on Bing. Facebook users are actively searching for specific content and information; why not make sure your content is presented?
There are more than a half billion registered FB users around the world, which presents an obvious opportunity for spreading your small business marketing message. And, with just a little bit of effort, the information you present on Facebook can actually appear on the “real” search engines, such as Google, Yahoo and Bing.
Ready to add this marvelous (and growing) tool to your small business marketing arsenal? Here are a few tips for optimizing your Facebook efforts for the best possible search results:
When creating a Facebook fan page or business page, put some serious thought into your page name and URL. Remember all that keyword research you did for your website? Well now is the time to pull out that file folder and review the words that are relevant to your target audience and your service offerings. You’ll want to incorporate these keywords into your About Me box and the Overview section of your page.
By utilizing the relatively new Facebook Markup Language (also known as FBML) you’ll be able to add your own images, graphics, and text that also make use of your targeted keywords. (Not familiar with FBML? This might be a job you want to pass on to your web master.)
Keep your list of targeted keywords handy. You’ll want to refer to these every time you add photos, create a discussion topic, even write status updates. And when linking to your FB updates from off-site pages, you’ll want to incorporate these keywords into your anchor text.
Be sure to review the new Facebook Questions feature. Here’s another chance to rank well in FB search for your chosen keywords, as well as present yourself as an expert (which, after all, should be part of your small business marketing plan). Popular questions are ranked more highly, so put some thought into the questions you create; make them alluring and engaging. And remember, there’s no rule against answering your own question; just be sure to use your keywords.
Want to get your “regular” website listed in the FB search results? Make sure you’re listed well in Bing since the Bing search engine powers Facebook search. Don’t forget to add the Facebook LIKE button to your website; early indications show that this technique does affect your Facebook search results.
And remember, it’s OK to link to your Facebook page from external sites. Be sure to use relevant anchor text, and give off-site users a reason to take the extra step of visiting Facebook to see what you have to offer. Keep in mind, for many web surfers, having to log into FB with a username and password may be a drudgery that just isn’t worth it at the moment, so be sure your linking efforts are extremely enticing.
Optimizing your Facebook efforts for better search performance is very similar to optimizing your website for better search engine rankings. It takes a little time, a little know-how, and a little work, but in the long run your efforts will surely pay off.
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Find More How To Find Out Who Is Searching You On Facebook Articles
Grow Your Downline – Facebook Business Building Strategies For Success
Facebook can be a great way to grow your downline and to build your business, but most people are doing it the wrong way. In this article we are going to talk about some of the strategies that you can implement immediately so that you can use Facebook as the tool that it is – a way to communicate and create a community of like-minded individuals.
Most people who are trying to use Facebook to grow their downline and build their business, are doing so drastically in the wrong fashion. They are not using it as the tool it was intended to be. I’m sure you’ve seen this in action, or maybe even have done this yourself.
I’m sure you’ve seen people post updates or messages on your board about the “latest and greatest” opportunity to grow your downline that’s come their way. This is not the strategy you want to use if you are using Facebook to grow your downline. The objective of Facebook when used properly has nothing to do with spamming people with spamming people with your business opportunity and trying to cram it down their throats.
The key to properly using Facebook to grow your downline is to build a large number of friends and, equally important, to be sure those friends have a genuine interest in you. When I say “you” I mean YOU — not your business or how much money they can make with your opportunity. You want them to desire a mutually beneficial relationship with you, so that they will want to read what you write and read the content you’re sharing.
One effective way of gaining new friends on Facebook (the kind who will lead to you being able to grow your downline), is to visit “like” pages that are in your niche market. So say you are marketing a weight loss product. Go to pages related to that subject matter that a lot of people like, and invite some of the people who like that page to be your friend.
Now every time you post something about yourself, it will show up in the news feed of each of those new friends. Of course, not everyone you invite to be your friend will accept your friend request, but I have found that about 75% of those people I invite do accept. You can see how this would be an effective way to use Facebook to grow your downline. The key, though, is not to blow the opportunity to grow your downline by using your new platform as a chance to try and shove your business opportunity down your new friends’ throats.
Using Facebook to grow your downline is about cultivating a mutually beneficial relationship. “Mutually” is the optimum word here. You want to focus solely on providing value and meaningful content to these friends about things about which they want to know more. So going back to our weight loss example, you are only concerned with finding new friends who are concerned about losing weight. Once these people are your friends, you should only be concerned with providing good content about weight loss or sharing personal stories about yourself.
Part of our mission is to hopefully go viral through this process (which is part of how you grow your downline using Facebook). When you provide a lot of value and insightful information, your posts (and you) will go viral. Friends will start sharing your stuff with their friends. You will create a massive amount of momentum, because you will be viewed as a problem-solver (as opposed to someone try to “sell” or push something).
At the core of this is the concept of what I call “pull-based marketing.” You are are attracting and pulling people in to you, because you are creating genuine interest in you by the information and solutions you are offering. Pull-based marketing is the secret to how to grow your downline using Facebook.
Compare this to what I call “push-based marketing.” That is what most people are taught to do, especially in MLM businesses. Push-based marketing is what is typical in MLM businesses. Don’t be typical — do what will get you the result you want, i.e., to grow your downline!
In conclusion, Facebook is not designed to be used as a spamming tool. It can be highly effective IF we use it to cultivate relationships with people all over the world. Use it to grow your downline by using it as the tool it was intended to be, and you will generate more leads than you ever imagined.
For more information how to grow your downline build your business faster than ever before using social media, grab my FREE REPORT titled: “How To Create YOUR First 6-Figure Month In Network Marketing” by clicking on the link above.
Terry Duff is a well respected home based business training specialist and business builder himself. He has grown several different home based business using the same “underground” techniques that he shares in his highly sought after free reports. To discover a step-by-step plan for how to grow your downline using social media, and to claim your free copy of “How To Create Your First 6 Figure Month In Network Marketing,” click on the link above – To date, he has helped more than 100,000 home based business owners in more than 30 countries.
millionairmission.com 843-270-2679 20 ways Facebook can help your Business Make Money Online. web2point0freemarketing.blogspot.com Your business can Really Make Money Online, Facebooks not for just for keeping in touch with friends. Its a powerful business tool for fining and building relationships between you and your clients. Facebook is more powerful than you think. I help people understand and learn to brand themselves and there businesses online. If you are realizing that your business is loosing money by not having a presence online than use Facebook . These 25 steps will help your business make money online 24/7 for free. 1.Fill out your profile completely, and don’t skip steps! 2.Create a Fan Page. This will be for business. 3.Read the Facebook rules regarding business accounts. 4.Make sure to set privacy setting for safety. 5.Make a separate friends lists for business and friends 6.Click on the boxes tab and add videos 7.Post any newsletters or press releases in your profile. 8.Obtain a Facebook vanity URL It makes things easier. 9.Add your facebook url to all marketing pieces. (Business cards, letter head, emails sigs, etc..) 10.Post all of your business updates to your wall. Anything you want people to know. 11.Share valuable content related to your business. Things that you find interesting. Your not the only person interested. People will like you. 12.Add twitter and LinkdIn to facebook. These are 2 you really will want in you arsenal. 13.Read profiles and …
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